Keep your customers smiling by better managing their brand experiences (white paper)
The following paper examines key findings from a recent eDigitalResearch consumer survey investigating how consumers presently view their customer experience and what they feel should be done to better their experience with businesses and brands as a whole. The results specifically examine:
• How customer loyalty differs across industries
• How different ways of contacting a brand can affect the overall customer experience
• The current state of customer contact experiences
• What should be done to improve the customer experience overall