Oracle Global Insights on Succeeding in the Customer Experience Era

Oracle surveyed more than 1,300 senior executives across 18 countries in North America, Latin America, Europe, and Asia Pacific to assess:

• The financial impact of the customer experience

• The challenges businesses face delivering great customer experiences

• The types of programs and initiatives that have been most effective in delivering results

• Where businesses are investing to improve the customer experience

February 4, 2013

Oracle_Global Insights on Succeeding in the Customer Experience Era