Return on service (onderzoek)

Return on service (onderzoek)

In order to investigate these trends and more, The Economist Intelligence Unit (EIU) formed an independent steering committee of customer service experts to help define what customer service means in practice and to advise on a survey of 832 companies in Europe, North America and Asia, which was conducted at the end of 2013. The EIU also interviewed both independent experts and customer service specialists at corporations in four industry sectors: retail, natural resources, financial services, and technology, media and telecommunications (TMT). The connection between good customer service and financial performance was then analysed by comparing survey respondents’ ratings of their own service with independently verified financial results.

BDO, www.bdointernational.com, januari 2014:  Return on service_ BDO_2014